A
Mozilla reference phone, built with Spreadtrum's processor, that
ultimately will hit the market as a $25 device for customers who don't
have the funds for higher-end phones. Alcatel , ZTE, and Huawei also released smartphone and tablet with Firefox OS
BARCELONA -- Mozilla doubled down on its bet that low-end smartphones
will give Firefox OS a place in the crowded mobile market, announcing
partnerships Sunday that will bring $25 smartphones to the large number
of people who can't afford high-end models like Apple's iPhone 5S and
Samsung's Galaxy S5 that cost hundreds of dollars.
At the
Mobile World Congress here, Mozilla announced a deal with Chinese chip designer
Spreadtrum Communications that will mean
Firefox
OS smartphones will arrive in extremely cost-sensitive markets like
India and Indonesia where people often buy phones from a bin in a store.
"We're working with them to break through the $50 barrier, which is
hard," Mozilla Chief Technology Officer Brendan Eich told CNET. "This is
going to be for a set of [sales] channels in Asia that do not involve
operators," the carriers that in other parts of the world dominate
distribution.
One company that plans to make and promote the phones is Indonesia-based
Polytron. And Indonesian carriers
Telkomsel and
Indosat plan to sell the devices.
Hands-on testing shows the
cheap Firefox OS phones to be workable. "This is a price point currently out of the reach of Google and even the lowest-cost
Android
handset vendors. It pushes Firefox OS into feature-phone territory,
potentially signaling the beginning of the end for the category," said
Ovum analyst Nick Dillon in a statement.
Firefox OS takes on challenges
Today, Apple's iOS and Google's Android dominate the market for
smartphones and tablets. Challengers like Microsoft's Windows Phone,
Ubuntu Touch, WebOS, BlackBerry OS, and Samsung's Tizen have struggled
to push these aside: it's hard to compete against an incumbent that's
got millions of users, hundreds of thousands of apps, and few signs of
the complacency that can open a door for challengers.
Firefox OS won't have an easy time of it. There's not as much money to
be squeezed from low-end markets, so developers aren't as likely to
pursue it as avidly. The Spreadtrum chipset will support only 2.5G Edge
mobile networks that, while common in poorer parts of the world, are too
slow for a lot of modern apps. And Google is pushing toward lower-end
phones, with
Android 4.4 memory-saving techniques that fit KitKat into phones with 512MB of RAM.
At the same time, though, Firefox is pushing, too. It uses the same
ZRAM memory compression technique to halve its memory requirement to 128MB of memory, Eich said.
Getting down to $25 phones means Firefox OS will provide an alternative
for people who'd otherwise buy a feature phone -- a model with a few
built-in apps but not much more.
So Firefox has a chance there. But in the long run, to succeed, Firefox
OS will need to push up-market, and it's not clear how Mozilla will
succeed there with much stronger competition.
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