With a good phone, there is no need to buy a camera.
In
an economy where smartphone ownership and internet usage continue to
grow,
the number of traditional camera users is seen to decline, according to
a Flickr review. In fact, the report added that popular smartphone
devices like iPhone took the sweet spots in the most used camera
category, leaving traditional cameras in seven other
seats of the top 20 list.
This
trend is evident in the number of gadgets being shipped in 2014, where
more than 1.3 billion smartphones were shipped globally in contrast to
the sharp decline of digital camera shipments. It was revealed that only
65 million cameras were shipped in the same year, less than half of the
count in 2010.
With
the increasing penetration of smartphones and their more and more
powerful
photography performance, traditional cameras have been marginalized.
For consumers, smartphones not only have easy-to-use camera features
that are enough for everyday use; this also makes photo-sharing easier
and faster.
To
meet the demands of these always-on-the-go consumers, many smartphone
manufacturers
ventured into improving their devices that integrate powerful
photography features. This gave rise to ‘mobigraphy’ or mobile
photography, the new art of capturing images and editing them—all in one
place.
This
is the very reason why mobile phone tycoons like Alcatel Flash
innovated
its products, making it up to par with the modern photography needs of
its customers in Southeast Asia. With the rise of mobigraphy, it is now
possible to enjoy exceptional camera functions that were once possible
in traditional cameras only.
“The
truth is, mobigraphy is not just an action. It is a lifestyle,” said
Albert Wong, general manager of Mobile Internet Group TCL
Communication. “When we launched our Flash series, we put the needs of
our customers in mind.”
He
continued, “When we released the Flash 2, we made sure that our camera
features are much better than what we already have and at the same
time, carry optimum accessibility and convenience to the users to shoot
their best moments.”
Outstanding mobigraphy features
In
September 2015, Alcatel Flash introduced its Flash 2 camera phone
packing
a 13-MP gSight. rear camera and a 5-MP profile cam front camera. With
its outstanding features, Flash 2 has become one of the bestselling
smartphones in Southeast Asia where it was sold out in ten minutes after
its release.
What
triggered the Flash 2’s boom in sales is its best-in-class mobile
photography
features, allowing users to gain rich and fun photography experiences
that complement the lifestyle of people who have the knack for
outstanding snapshots.
Flash
2 provides users a handy substitute of unwieldy cameras to quickly
capture
beautiful sights by virtue of its 13-MP rear camera fitted with
Samsung’s advanced ISOCELL sensor technology. This delivers a better
image quality and higher color fidelity.
Furthermore,
its camera is comprehensively optimized with extensive enhancements
for low-light photography such as the RealTone flash that provides more
natural supplementary lighting and 4/2.0 aperture allowing in more
light.
“This
feature enables users to capture scenes and the starlit sky awesomely
and easy,” Wong said. “Low-light situations like cloudy days and
evenings are usually situations where users are the least confident in
mobile photography. But with Flash 2, they no longer have to worry about
low-quality shots.”
Flash
2 also uses the latest Phase Detection Auto Focus (PDAF) technology
with a focus time as short as 0.3 second to quickly capture moving
objects or fleeting sights. Subjects may be captured in seconds by
double-pressing the shutter button to start and auto focus
instantaneously.
According
to Alcatel Flash’s e-commerce director Yogi Babri, the latest Flash
2 version packing an F182 0.28X fisheye lens with a minimum focus
distance of 18 mm and MACRO 5X micro-lens of 40mm now allows even
stronger mobile photography performance especially in terms of enhancing
clarity and controlling blurring.
Lastly, the Flash 2 offers a full range of camera modes including Super Fine,
HDR, Panorama, Track, Live Photo, Multi-Angle and Picture-In-Picture features.
Aside from the rear camera, Flash 2 is also equipped with a 5-MP front camera
that has a beauty mode and wider 84 degree-angle that fits in more people in one frame.
The future of photography
Photos
taken with smartphones are expected to rise to 78.8 percent in 2017,
according to the 2015 Mobile Photographer Behavior Analysis Report by
Camera360. This only shows that photography is no longer exclusive to
professional photographers but also to anyone who carries a smartphone
for everyday use.
Wong concluded, “As smartphones increasingly replace traditional cameras and
everyone becomes a photographer, the human history of photography has been rewritten and will start a new chapter.”
For more information about Flash,
please visit our websites at
http://www.alcatelflash.com/ph
